Develop marketing strategy for the American and European markets, with the goals to establish and strengthen Hesai’s brand and support the company’s business growth via marketing and PR practices.
Work closely with teams based in the Shanghai headquarters, responsible for the localization of the news and product marketing materials from HQ, and amplification in the local markets; collaboratively generate effective marketing campaigns with clear measures.
Supervise all English PR and marketing content, generate case studies and news announcements with American/European customers and partners, initiate co-marketing activities, and leverage the owned, earned, paid, and social channels to amplify our successful stories.
Supervise digital marketing for the American and European markets, including social media operations, SEO/SEM, e-newsletters, webinars, etc.
Maintain the Americas and Europe event calendar, manage the trade show exhibitions from experience to logistics and create marketing campaigns leveraging major events (requiring business travel).
Work with PR agencies to develop and maintain media relationships in the Americas and Europe, coordinate executive interviews, gain media coverage, and enhance our thought leadership.
Requirements
8+ years of B2B marketing experience, with campaign development and execution experience, and familiarity with mainstream digital channels. Experience in technology or automotive is preferred.
Experience in Google SEO and SEM, familiar with WordPress-based website optimization.
Excellent communication skills including speaking and writing.
Fast learner. Self-driven. Highly responsible and team spirit. Can-do attitude.
Experience in cross-country team collaboration is a plus.
